Donatekart is India's most reliable crowd funding platform to donate to charities online. Founded by NIT Alumni, Donatekart has won many awards like 40 Under 40, Nasscom Social Innovation Award, etc and are incubated in T Hub, Hyderabad & Zone Startups, Bombay Stock Exchange, Mumbai. We are a first of a kind platform that enables donors to directly donate products to NGOs/Charities online instead of money.
Over the last 10 years, we have:
- Enabled ₹400+ crore worth of donations
- Supported 10,000+ NGOs and institutions
- Engaged 25,00,000+ donors
We are a young and driven team focused on bringing transparency, trust, and impact to the social sector.
Key Responsibilities
- Write emotionally engaging and conversion-focused copy for fundraising campaigns, digital ads, landing pages, donor emails, and social media.
- Create powerful headlines, hooks, CTAs, and campaign messaging that drive engagement, clicks, and donations.
- Develop story-driven content around real beneficiaries, NGOs, and causes in a way that feels human, authentic, and trustworthy.
- Collaborate with the design and video teams to script reels, campaign videos, testimonials, and short-form content.
- Adapt campaign narratives into multiple formats including ad copy, banners, carousels, captions, WhatsApp communication, and performance creatives.
- Maintain Donatekart’s tone of voice across all communication — empathetic, transparent, urgent, and impact-driven.
- Brainstorm fresh campaign angles, storytelling formats, and creative hooks with the marketing team.
- Understand audience behavior and platform trends to create content that improves engagement and conversion performance.
- Conduct basic interviews with NGO partners, beneficiaries, or campaign stakeholders when needed to bring authenticity to stories.
- Support product and retention teams with microcopy for app/web experiences, push notifications, email journeys, and WhatsApp automation.
Required Skills & Qualifications
- Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
- 3+ years of experience in content writing, copywriting, digital marketing, or creative storytelling.
- Strong ability to write clear, concise, emotionally compelling short-form content.
- Excellent command over English with a good understanding of tone, pacing, storytelling, and persuasive writing.
- Ability to simplify complex or sensitive stories into impactful and easy-to-understand communication.
- Comfortable working in a fast-paced environment with multiple campaigns and quick turnaround timelines.
- Strong collaboration and communication skills with a proactive and solution-oriented mindset.
- Attention to detail and ability to maintain consistency across platforms and formats.