Social Media Strategist

Key Responsibilities

• Plan and execute social media content across platforms (Instagram, Facebook, LinkedIn, X, YouTube).
• Create engaging posts, captions, reels, stories, and campaign creatives.
• Coordinate with designers and copywriters to produce high-quality content.
• Manage daily posting schedules and content calendars.
• Monitor trends and suggest innovative content ideas.
• Drive organic reach, engagement, and follower growth.
• Respond to comments, messages, and community interactions.
• Track performance metrics and prepare monthly reports.
• Support influencer collaborations and partnerships.
• Help amplify social impact stories and campaigns.

• 2+ years of experience in social media or digital content.
• Strong writing and storytelling skills.
• Hands-on experience with Instagram, Facebook, LinkedIn, and YouTube.
• Basic understanding of social media algorithms and trends.
• Ability to create content calendars and campaign ideas.
• Analytical mindset with understanding of metrics like reach, engagement, CTR, and growth.
• Basic knowledge of design tools like Canva or Adobe tools.
• Ability to understand audience behavior and adapt content accordingly.
• Good communication and coordination skills.
• Passion for social impact, storytelling, or purpose-driven brands.

• Experience in the social sector, NGOs, or impact-driven brands.
• Experience with social media tools like Hootsuite, Buffer, Zoho Social, or Meta Business Suite.
• Basic video editing skills (Reels, Shorts, YouTube content).
• Experience with influencer marketing or community building.
• Understanding of paid social media campaigns.
• Ability to manage multiple projects with quick turnaround time.
• Visual sensibility and understanding of brand aesthetics.